I picked up a Cosmopolitan magazine that was laying around and read through about four articles. In between the articles were advertisements targeted to mostly young women I would assume in their teens to late twenties. Some articles referred to older women as “OGs” and young readers as “Newbies.” As this was my first time intently reading the magazine I was surprised at the amount of profanity used by the writers.
OK, I’m old. Maybe also lame. Maybe prudish but when I read something other than Fader, Vibe, Source or High Times magazine I don’t expect to read so much profanity. Terms such as OG I understand are taken from gangster culture in order to make reading seem cooler or at least as cool as the raunchy content on social media. All the profanity and acronyms show an attempt by the editors to gain the young crowd. Which understandably is where the money is, as the youth make up a large market.
Back to the ads and articles. I read a little big of Iggy Azaleas article, as I did enjoy her music and found it unjust how people treated her. Her article indicated that she wasn’t able to deal with the pressure of her fame and needed time to learn how to handle life(Justin Beiber recently said the same). She then went on to say she hopes to be with her current rapper boyfriend ten years from now and have some children, but marriage is not required. From a economic standpoint marriage is not in her favor(see Wendy Williams, Hallie Berry, Aisha Taylor). At her current net worth of only approximately 6 million, she doesn’t have much money to spare for an international celebrity. Her bf(7 years her junior) lyrics include the typical Cosmopolitan profanity with added, b*tch, thot, n-word, celebration of drug use and murder. Its art alright, right? So I don’t expect that 10 years of longevity. Hopefully the young ladies reading don’t believe they will have a happy Will & Jada happy(recently revealed not so happy) ending. Then again Will Smith prided himself on being the rapper who never used profanity, might explain the longevity of his marriage, go figure.
I went off track on Iggy as I like her material. So the articles were about legitimizing hookup culture, different sexual exploration and the ads were cosmetics and birth control. All those things go hand in hand. You get into a unsustainable relationship with a drug using bad boy, you get on birth control(as he will not take precaution), have eccentric sex, break up now you need makeup for your next date, that doesn’t work out so you have to buy another Cosmo for further instruction.
Ultimately Cosmo is out to help Cosmo and its advertisers generate more money. Buy more pills and makeup and Cosmo until you are so jaded and reach the age where you start to use empirical date from bad experiences.
If Cosmo’s intent was to help, they would give warnings that hookup culture will ultimately give you more depression because it is not sustainable. As progressive, liberated, empowered and tough you may believe you are, there is a point where you will interpret the hook-up situationship as exploiting on your side. There will be misunderstanding and without a structure or guidelines there is nothing to keep the situationship together. If there was then that would be a relationship.
I understand that we are in the information age and the on-demand age, etc. I get it, but we are still 75% water, carbon based creatures with some would say a spiritual being, and definitely a ego. Your ego if it is big enough to have sustained you to an autonomous adulthood will not allow you to stay in a situationship for long. I would say long is past 2 years. I am willing to retract that if I knew otherwise. I don’t believe there is enough data to dispute my claim as pride prevents people from sharing this info. We generally have a feeling hookup culture and situationships are on the rise but give me the numbers on a graph.
Cosmo is a corporation and a corporation’s number one responsibility is to make profit for their shareholders. The company is not a charity or a non profit. If profits can be generated from increasing entropy, from increasing loneliness, anxiety, depression, fear, then they will capitalize upon it. I repeatedly discuss friends who are bad influences. People who are bad influences, and from recent news we find that legally corporations are people. So we have to be mindful of the human people and the legal people we associate with.
